Shortlist - Mobile - One Show
Shortlist - UX/UI - One Show
Gold - Festival of Media LatAm
Gold - W3 Awards
Silver - Smarties Awards
Outstanding Mobile Application - Mobile Web Awards
Gold - Mobile Android - Lusos Awards
Silver - Mobile iOS - Lusos Awards
Best Mobile Application - IAC
Best in show - IAC
Gold - Best Use of Mobile - Festival of Media Global
Platinum - Creativity International Media & Interactive Awards
Best of Category - Creativity International Media & Interactive Awards
Philadelphia is the leading brand in the cream cheese category in Brazil and they asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens.
That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking.
The app reached more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
After launching the app, we invited blogger @JanaMake to visit actor Henri Castelli and check out what type of food he has inside his fridge. The challenge was to use the Voice Cooking app to make a recipe using only what he had.
After being visited, Henri invited fans to post pictures of what they had inside their own refrigerators - and picked a fan to visit. He went by her house and they cooked a meal together using the VoiceCooking app.
Oneworld had a challenge: to market the benefits of traveling with the airlines that are part of this alliance. So, we created a campaign about the possibility of traveling for business but at the same time, convert these plane tickets in frequent flyer miles, to go on a vacation with your family. The Key Visual shows the idea of duplicity in real situations that passengers live in their day to day. This is illustrated by the double exposure technique: where the person is x where they will be soon. Emotional x rational, today x tomorrow. Welcome on board and prepare to take off ! :)
SapientNitro São Paulo | 2014
Guru is a very special UX project we developed for Sony. Our idea was to create a platform designed to help customers access any type of information on Sony products by talking directly to our experts, live. Through cameras that were specially installed in their call center, they were able to demonstrate the main features of Sony smartphones, tablets and wearable technology.
