Awards:
The Clio Awards - Health & Wellness Film - Bronze
NY Festivals - Fitness & Wellness - Bronze
NY Festivals - Social Media Integrated Campaign - Silver
Effie Awards - Fitness & Wellness - Bronze
Results:
Thanks to a well-elaborated segmentation tactic on social media, our digital campaign was able to elevate Neuriva to #2 in the category only 6 months after launch.
About the campaign:
Have you ever had any brain farts?
For the launch of Neuriva, the first clinically tested brain supplement in the market, our challenge was to create a lighthearted campaign that would reach specific audiences and communicate how they can achieve sharper thinking.
Our campaign Brain Better brings brain performance out of the world of back-alley magic pills, and shows how living better starts with braining better.
Awards:
2023 Graphis Awards
* SILVER: Video Healthcare
2022 Rx Club
* AWARD OF EXCELLENCE: Magazine Advertising
* AWARD OF EXCELLENCE: Combination of any print and video
2022 Apex Awards
* WINNER: Cardiovascular Branded
2022 DTC National Awards
* GOLD: Branded Print
* HONORABLE MENTION: Branded Television
2022 Pharma Choice awards
* SILVER
Results:
According to the analysis performed by Comscore, since the campaign launch, ENTRESTO continues to receive more mentions as the top-of-mind Heart Failure treatment, both unaided and aided. Research showed that 70% of consumers liked the ad, and 60% of consumers felt that the ENTRESTO ad told them something new, which represents 10% over the norm.
The ENTRESTO campaign is once again the most recalled in market. Approximately one-half of ENTRESTO ad viewers can link the specific campaign to the brand. Nearly 89% of consumers claimed some degree of familiarity with ENTRESTO, which is 38 points over the norm.
More specifically, the ENTRESTO campaign inspires action from its audience, as 58% of viewers wanted to seek out more information, and 64% of viewers wanted to ask their HCP about ENTRESTO vs. the norm of 52%.
These results were played out in the market. From the campaign initiation in May 2021 through March 2022, monthly prescriptions increased by 32%. This represents a 21% increase vs the previous campaign a year ago.
About the project:
When you give your heart the love it needs, it can continue to help you live the life you love. In “Heart of What You Do,” we created beautiful imagery of ENTRESTO patients enjoying their lives while suddenly encountering epic heart formations on their way. It transmits the concept that our hearts are at the heart of everything we do—and no matter where we go, they made it possible for us to get there. Also worth noting are the unexpected transitions between vignettes, which brought cinematic sophistication to the spot.
Jontex (aka Durex on other countries) launched a new and very special condom. “Pele com Pele”, meaning “Skin on Skin” is the feeling you’ll have when you try it. You’ve never seen anything like it.
For the Brazilian launch, we produced this very special film for TV and digital platforms, along with a social media campaign
Awards:
2018 Effie Awards - Shortlist
TVC, Social, Website, Radio, CRM
Most people think that taking care of their heart health is pretty simple—eat healthy, exercise, schedule routine check-ups, right? Wrong.
Here's the thing: 1 in 5 Americans may be at risk of a heart attack or stroke without knowing it. The problem is high Lp(a), a genetic factor that affects 60 million Americans. Routine blood panels don't check for high Lp(a), so we created the (a)nyone campaign to spread the word about this often overlooked issue and encourage people to get a simple blood test to find out if they're at risk.
Results:
+13M Total Views
+8.5M Completed Views
+14M Unique Users Reached
+20M Impressions
Almost 7K Clicks to site
64% Completion Rate vs 59% RX benchmark
To prepare the market for the launch of Lokelma, a medication that reduces high potassium and can save lives, we created a digital disease state awareness campaign with specific segmentation to 3 different types of audiences.
We then developed from scratch the lokelma.com website, with extensive copy on the condition, treatment, patients support, and more.
In this campaign, we invited several people of influence in their own fields to talk about what does living life to its fullest mean. Here, Brazilian triathlete Fernanda Keller talks about how she overcame her obstacles and won several Iron Man competitions - the last one, at age 44. She certainly is living life to its fullest. We also spoke to world-famous Maestro João Carlos Martins and groundbreaking scientist Marcia Barbosa.
