We and FIAT like to go big— so when we were asked to celebrate the roomier FIAT 500L, the only way to make our point was by putting another Italian masterpiece inside. So we recreated Sistine Chapel frescoes on the ceiling of a FIAT 500L live at the LA Auto Show.

Awards:

Cannes Lions International Festival
* Silver

Addy Awards
* Silver

W3 Awards
* Best of Show

Creativity International Awards
* Platinum

Communication Arts Awards
* Winner

Results:

The event garnered global attention press from major news outlets, leading auto blogs, TV news and in advertising trades like Creativity. Our efforts included live production, streaming, and daily social media posts videos, some via Google Glass.

We generated online and offline buzz while artist Nicola Verlato painted 8-10 hours a day—and nearly 36 hours straight on the last two days—to finish in time. A set of content videos showcased the unique preparation for the project, as FIAT reconfigured the car —removing the seats, installing a custom floor and creating a fiberglass ceiling for the canvas.

Afterwards, the artwork went on display at auto shows and art events across the U.S. and finally, auctioned for charity.

For many years, there has been a great rivalry between Brazil and Argentina. In soccer, politics, history, and other cultural aspects, these neighbors have never gotten along so well. So, what could be more challenging for a Brazilian than to compete against an Argentinian, and vice-versa? For sure, having to play for the same team.

Knowing that, we launched Michelin Formula likes. The first car race live covered by real fans, from both countries. 8 Michelin Fans- 4 Brazilian and 4 Argentinian - were invited to watch the Buenos Aires race for Formula E, with all expenses paid. But they had to overcome the countries' rivalry and work together in teams to cover the whole race and create exclusive content through Social Media, in their own race against each other. After all, the love for speed has the power to overcome all rivalries. Check it out!

Honorable Mention - Creativity International Awards 2014

Radio Spot for Logan's Roadhouse, proud sponsor of the Tennessee Titans

In this huge campaign for the launch of Vanish Gold, we paired up with Brazil’s record-breaking singers Simone & Simaria. The campaign included film (open TV and cable), product placement (open TV), OOH, POS, Social Media & Digital activations. Acting as our pink ladies, Simone and Simaria are experts in stain removal and show consumers how to eliminate tough and everyday spots, including body marks.

Media: R$1.000.000,00

Results: Only one month after the launch, the brand had reached over 80% market share and products went out of stock.

Pão de Açúcar is Brazil's largest supermarket chain. And to celebrate their 58th anniversary we partnered with Jamie Oliver to create an incredible promo. 

Happiness is part of the DNA of the Pão de Açúcar brand that, throughout its history, has always sought to inspire its consumers to experience happy moments and to be part of them through the ingredients and services that it offers. The anniversary month was the ideal moment to reinforce the DNA and value proposition of the brand, highlighting the entire assortment variety, as well as bringing an action to delight customers and enhance their relationship with Pão de Açúcar.

The film with the chef was recorded in London and shows Jamie Oliver in the kitchen, telling one of his secrets to prepare the dishes. The campaign will be aired on open and closed TV, Facebook and Instagram, as well as newspaper and magazine ads developed by BETC in partnership with BrandLoyalty, which responds to the development of point of sale material.

Gold - Social Content & Marketing - W3 Awards 2016
Silver - Social Media - Creativity Media & Interactive Awards 2016
Bronze - Media - Lusos Awards 2016
Shortlist - Social Media - Lusos Awards 2016  

Everybody likes pizza. But everybody loves FREE pizza.
We know that Philadelphia cream cheese is more than a topping for crackers: it’s an awesome cooking ingredient. Part of our mission with consumers in Brazil is to explore how versatile this ingredient is and stimulate them to try new recipes using Philadelphia. 
That’s why we paired it up with one of the world’s favorite food, in a digital interaction that led to free pizzas all over. Check it out. 

A series of magic tricks can turn you into a chef, beginning with Philadelphia! Check out the social media campaign we launched following the concept of "Begin With Philadelphia. Practice Cookingtherapy".

For the first campaign created by BETC/HAVAS for Pepsico / eQlibri, we created the concept “balance is to enjoy what makes you feel good” and the tagline “ deliciously balanced”. This was the largest marketing investment in a campaign since the brand’s launch and the film shows non-stereotypical women enjoying themselves. The idea is to argument that in a world full of expectations over women, the important thing is to find balance in what makes you feel good, without having to go to extremes.

Another premisse from the film is that it had to represent real women. When choosing the actors, we looked to respect diversity and escape the idea of a perfect woman. Besides the film, the communication was composed by street clocks in São Paulo and digital activations.